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Filtering by: Creator Mordy, Calvin W. (Calvin Ward), 1960- Committee Member Grieve, Mary Jane Degree Name Master of Science (M.S.)

Consumers' attitude toward metric conversion for clothing sizes related to selected variables

Creator:

McCauley, Lynda Dianne

Abstract:

The purpose of the study was to explore the possible acceptance of metric conversion for clothing sizes and sizing standardization by a selected sample of female ready-to-wear clothing consumers. A questionnaire was designed to elicit consumer's positive or negative attitudes toward metric conversion for clothing sizes and sizing standardization. The...

Resource Type:

Masters Thesis

Full Text:

PrivacyAbstract approved: Ardis W. Koester The purpose of the study was to explore the possible acceptance of