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  • Appearance management, dress, and personality

    Creator:
    Johnson, Tricia Widner
    Abstract:
    The purpose of this study was to investigate the relationships among appearance management, dress, and personality. Eight hypotheses were developed that proposed relationships among five personality factors, three appearance management variables, and style of dress. Respondents were 277 undergraduate student subjects enrolled at Oregon State University. Subjects completed two questionnaires:...
    Resource Type:
    Dissertation

  • A cross-national comparison of parent-consumers' evaluative critieria used in purchasing pre-school children's apparel

    Creator:
    Chen, Pei-Chun
    Abstract:
    The children's apparel industry is a fast-growing industry in the United States. It is important to determine what factors are considered as the most important when parents purchase their pre-school children's clothing. To gain a better understanding of parent-consumers' purchasing behavior of pre-school children's apparel, this study focused on parent-consumers'...
    Resource Type:
    Masters Thesis
    Full Text:
    were collected through two selected pre-schools at Oregon State University in the U.S. and at Fu Jen