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Filtering by: Subject Clothing and dress -- Purchasing Committee Member Kim, Minjeong Decade 2000-2009

Clothing evaluative criteria : a comparison between hedonic shoppers and utilitarian shoppers

Creator:

Yeh, Chun-Lan

Abstract:

According to Engel, Blackwell, and Miniard (1993), evaluative criteria is defined as "the standards and specifications used by consumers to compare different products and brands" (p.51). Many studies have investigated factors that might influence the importance of clothing evaluative criteria used by consumers in the decision making process. However, few...

Resource Type:

Masters Thesis

Full Text:

Master of Science in Design and Human Environment presented on December 02. 2005. Title: Clothing
Consumers' shopping value and their responses to visual merchandise displays in an in-store retail setting

Creator:

Fister, Sarah E.

Abstract:

The purposes of this study were to investigate consumers' responses (aesthetic response, approach response, and perceived risk) to two types of visual merchandise displays (full size mannequin and flat hanging display) in an in-store retail setting. An interest for this study arises from retailers' constant effort to differentiate themselves from...

Resource Type:

Masters Thesis

Full Text:

(which led to an increased approach response and decreased perceived risk) to the clothing displayed in
The effects of window display setting and background music on consumers' mental imagery, arousal response, attitude, and approach-avoidance behaviors

Creator:

Ti, Chihmin

Abstract:

Window displays are an important means by which retailers communicate with both current and potential consumers. The present study investigated how the use of context setting (with or without) in a window display and background music (with or without) influence consumers' mental imagery, arousal response, attitude toward the display, and...

Resource Type:

Masters Thesis

Full Text:

Setting and Background Music on Consumers’ Mental Imagery, Arousal Response, Attitude, and Approach