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Consumer responses after an unsatisfactory online apparel shopping and return experience: shopping orientation and perceived justice approaches

Creator:

Cha, Seunghee

Abstract:

Although there has been a rapid growth in online apparel sales and online apparel shopping during the last several years, consumers still have concerns when they purchase apparel products online (ComScore, 2007; Dunne & Lusch, 2005; ITFacts E-commerce, 2007). From the online apparel shoppers’ perspective, online apparel shopping involves a...

Resource Type:

Masters Thesis

Full Text:

convenience sampling was conducted. 148 students at Oregon State University participated
Prestige seeking consumer behavior and evaluative criteria of premium brand jeans

Creator:

Bell, Meagon M.

Abstract:

Although designer brand denim apparel has been popular since the early 1980’s, the term “premium denim” is a relatively new concept to the apparel industry. This study investigated evaluative criteria used by female consumers when purchasing premium denim jeans. Previous studies have examined evaluative criteria and its importance in purchasing...

Resource Type:

Masters Thesis

Full Text:

questions. The data were collected at Oregon State University in the Winter Term of 2008. A purposive
Indian apparel consumption : a cross-cultural comparison of first generation Indian and the second-generation Indian American females

Creator:

Kaur, Jatinder

Abstract:

The increased ethnic diversity of the U.S. population, including an increase of Indian immigrants, calls for an investigation of the Indian apparel consumption differences among first generation Indians and second generation Indian American females within the United States market. This study examined the Indian apparel consumption behavior of two levels...

Resource Type:

Masters Thesis

Full Text:

second generation Indian Americans in Corvallis, Oregon. Participants completed a questionnaire that