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Filtering by: Committee Member Ward, Chris Committee Member Kim, Minjeong

Clothing evaluative criteria : a comparison between hedonic shoppers and utilitarian shoppers

Creator:

Yeh, Chun-Lan

Abstract:

According to Engel, Blackwell, and Miniard (1993), evaluative criteria is defined as "the standards and specifications used by consumers to compare different products and brands" (p.51). Many studies have investigated factors that might influence the importance of clothing evaluative criteria used by consumers in the decision making process. However, few...

Resource Type:

Masters Thesis

Full Text:

. Minjeong Kim and Dr. Cris Ward. Their times, encouragement, and assistances are gratefully acknowledged
Determinants of consumer behavior toward counterfeit products: involvement and the attitude toward brand equity

Creator:

Cheng, Yu-Chi

Abstract:

Counterfeits, unauthorized copies of a product presented for sale as if they were the legitimate manufacturer's product, are creating a sizeable and growing problem for the apparel and accessory industries (Olsen & Granzin, 1993). The purpose of the study was to investigate the relationship between consumers' likelihood of knowingly purchasing...

Resource Type:

Masters Thesis

Full Text:

: Dr. Minjeong Kim, Dr. Hal Koenig, and Dr. Chris Ward. Their time and assistance are gratefully