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Filtering by: Committee Member Koenig, Hal Subject Consumers -- Taiwan -- Attitudes

Clothing evaluative critieria : a cross-national comparison of Taiwanese and United States consumers

Creator:

Hsu, Hsiu-Ju

Abstract:

According to Engel, Blackwell, and Miniard (1993), evaluative criteria refer to "the standards and specifications used by consumers to compare different products and brands" (p. 51). Many studies have examined the importance of clothing evaluative criteria used by consumers in their decision making. However, few studies have compared the clothing...

Resource Type:

Masters Thesis