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Filtering by: Subject Clothing and dress -- Purchasing Remove constraint Subject: Clothing and dress -- Purchasing Committee Member Koenig, Hal Remove constraint Committee Member: Koenig, Hal

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  • Sustainable apparel consumption : scale development and validation

    Creator:
    Zhang, Ruirui
    Abstract:
    he purpose of this project was to develop a scale to measure sustainable apparel consumption. This study used concept analysis to identify attributes of sustainable apparel consumption. Within an academic online database, a search for articles containing "sustainable consumption" in their titles was performed. Within each article, the attributes associated...
    Resource Type:
    Dissertation
    Full Text:
    environmental cost associated with the product and the consideration of alternatives to purchasing a product

  • The effect of retailers' rebranding processes on consumers' perceptions of a rebranded brand

    Creator:
    She, I-Hui
    Abstract:
    When apparel companies and retailers attempt to strengthen their established brands and existing markets, there are two primary strategies for companies and retailers: 1) adopting a new designer for an existing brand to attract a new target customer, and/or 2) adding a product design line to an existing brand to...
    Resource Type:
    Masters Thesis
    Full Text:
    their experience, and to affect the purchasing decisions of their families and friends. 20

  • Clothing evaluative critieria : a cross-national comparison of Taiwanese and United States consumers

    Creator:
    Hsu, Hsiu-Ju
    Abstract:
    According to Engel, Blackwell, and Miniard (1993), evaluative criteria refer to "the standards and specifications used by consumers to compare different products and brands" (p. 51). Many studies have examined the importance of clothing evaluative criteria used by consumers in their decision making. However, few studies have compared the clothing...
    Resource Type:
    Masters Thesis
    Full Text:
    : Clothing Evaluative Criteria: A Cross-national Comparison of Taiwanese and United States Consumers

  • Online product presentation and perceived trustworthiness : the moderating role of gender

    Creator:
    Marshall, Kerianne
    Abstract:
    E-commerce is growing each year, reaching 130.1 billion in 2008 (Internetretailer.com, 2009b). Retailers have turned their attention to the online channel to discover ways to stay competitive. Yet there is still limited research on online apparel retailing, especially in online product presentation. Thus, the purpose of this study was to...
    Resource Type:
    Masters Thesis
    Full Text:
    consequence of trust and purchasing involves accepting the possibility of this risk (Pires et al., 2004