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  • Developing effective presentation strategies for online retailers

    Creator:
    Yoo, Jungmin
    Abstract:
    The purpose of the study was to investigate practical guidelines based on empirical evidence for effective website design, including both home page and product pages. This research consists of two consecutive empirical studies. Study 1 was one factor (home page design: image- vs. text-oriented home page) between-subjects design with two...
    Resource Type:
    Dissertation
    Full Text:
    special thanks to Dr. Mei Lien and Dr. Harold Koenig for their never-ending encouragement throughout my

  • A cross-national comparison of parent-consumers' evaluative critieria used in purchasing pre-school children's apparel

    Creator:
    Chen, Pei-Chun
    Abstract:
    The children's apparel industry is a fast-growing industry in the United States. It is important to determine what factors are considered as the most important when parents purchase their pre-school children's clothing. To gain a better understanding of parent-consumers' purchasing behavior of pre-school children's apparel, this study focused on parent-consumers'...
    Resource Type:
    Masters Thesis
    Full Text:
    . Harold Koenig, Dr. Cheryl Jordan, and Dr. Dae-Hyun Baek, for their assistance and comments. I also