Search Constraints

Start Over
Filtering by: Committee Member Malkewitz, Keven Remove constraint Committee Member: Malkewitz, Keven Subject Customer relations Remove constraint Subject: Customer relations

Search Results

  • Lead-user research in the wood window value chain

    Creator:
    Kamke, Kathryn Jean
    Abstract:
    Lead-user research is a relatively new marketing research technique, and it has not seen much use in the forest sector. Lead-user research is designed to capture not just the needs of the customer in their own voice but also to involve actual users of goods and/or services in their development....
    Resource Type:
    Masters Thesis