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Filtering by: Creator McDaniel, Mina R. Committee Member Ossiander, Mina Degree Field Design and Human Environment

Consumer perceptions of apparel products in Internet shopping

Creator:

Kim, Mi-Jung

Abstract:

The purpose of the present study was to determine consumer perceptions of apparel products in Internet shopping. According to the existing literature, four categories of perceptions play primary roles for apparel shopping consumer decisions: apparel appearance, apparel comfort, fabric characteristics, and apparel fit. The present study aimed to observe how...

Resource Type:

Dissertation

Full Text:

minor professor in Business Administration, and Dr. Mina Ossiander, my Graduate Council Representative
Why cosplay? Motivations behind participation and use of social media among cosplayers who maintain Facebook Artist Pages

Creator:

Kane, Laura E.

Abstract:

The purpose of this study was to explore motivations behind participation in cosplay and the use of social media among cosplayers who maintain Facebook Artist Pages. Further focus was placed on investigating the role of Facebook Artist Pages in building fame. To explore such motivations, two theories were referenced: Deci...

Resource Type:

Dissertation