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Filtering by: Committee Member Koenig, Hal Committee Member Pedersen, Elaine Creator Hsu, Hsiu Ju

National culture and clothing values : a cross-national study of Taiwan and United States consumers

Creator:

Hsu, Hsiu-Ju

Abstract:

According to Blackwell, Miniard, and Engel (2001), "[c]ulture has a profound effect on why and how people buy and consume products and services" (p. 320). In the present study, Hofstede's classifications of national culture are used as a framework to examine the relationships among long-term orientation national culture (Taiwan and...

Resource Type:

Dissertation

Full Text:

thanks and appreciation to my committee members. I want to thank Dr. Hal F. Koenig, Dr. Elaine Pedersen