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Filtering by: Creator Kropp, Bradley Ray Committee Member Pedersen, Elaine Subject Clothing and dress -- United States -- Psychological aspects

National culture and clothing values : a cross-national study of Taiwan and United States consumers

Creator:

Hsu, Hsiu-Ju

Abstract:

According to Blackwell, Miniard, and Engel (2001), "[c]ulture has a profound effect on why and how people buy and consume products and services" (p. 320). In the present study, Hofstede's classifications of national culture are used as a framework to examine the relationships among long-term orientation national culture (Taiwan and...

Resource Type:

Dissertation

Full Text:

, 1951; Pearson, 1985; Tylor, 1871; Williams, 1976). Habits (Boas, 1930; Kroeber & Kluckhohn, 1952; Ray