Index Catalog // ScholarsArchive@OSU

When More Is Less : Consumer Attitude Formation When Facing Choice Overload In Apparel E-Commerce

Creator:: Tung, Tsun-Yin
Abstract:: This study proposed a theoretical model of choice overload and empirically examined the model in the context of online apparel shopping. The purpose of the study was to investigate how the number of choices and product presentation formats influenced consumers’ online apparel shopping experience as well as how the formed...
Resource Type:: Dissertation
Full Text:: Attitude Formation When Facing Choice Overload In Apparel E-Commerce Abstract approved

The projection of self versus perception of self : comparison of the meaning of clothing intended by the wearer and perceived by others

Creator:: Smith, Caroline M.
Abstract:: Clothing is wrought with symbolism. Each day when outfits are selected and worn, messages are being sent and received, categorizing the wearer. The self and the many different roles that it plays in society are important factors in determining a personal appearance. We try to reflect our internal concept of...
Resource Type:: Masters Thesis
Full Text:: Leslie Davis Burns Clothing is wrought with symbolism. Each day when outfits are selected and

National culture and clothing values : a cross-national study of Taiwan and United States consumers

Creator:: Hsu, Hsiu-Ju
Abstract:: According to Blackwell, Miniard, and Engel (2001), "[c]ulture has a profound effect on why and how people buy and consume products and services" (p. 320). In the present study, Hofstede's classifications of national culture are used as a framework to examine the relationships among long-term orientation national culture (Taiwan and...
Resource Type:: Dissertation
Full Text:: Consumers. Abstract Approved:. Leslie Davis Burns According to Blackwell, Miniard, and Engel (2001), "[c

Her choice : identity formation and dress among Iranian, Muslim women living in the United States

Creator:: Howell, Alexandra L.
Abstract:: The Islamic faith is a growing global religion; the Pew Forum on Religion and Public Life (2011) estimates that globally the Muslim population is 1.6 billion and will increase to 2.2 billion by 2030. As the population of Muslims grows the apparent misunderstandings of the faith among Western societies are...
Resource Type:: Dissertation
Full Text:: States. Abstract approved: ______________________________________________________ Leslie

The consumption and design process of handcrafters : theoretical implications

Creator:: Stannard, Casey Rhea
Abstract:: The overarching purpose of this research was to determine characteristics of raw materials which impacted the consumption and design process of crafters. The characteristics were related to the three levels of design as described by Donald Norman and the concept of linking value in consumer tribes. The specific focus of...
Resource Type:: Dissertation
Full Text:: stash building behavior (Downs, 2006; Leslie, 2002; Medley- Rath, 2010; Stalp, 2006). Since

Perceptions of mental health and mental illness among the Wanniya-laeto of Sri Lanka

Creator:: Priest, Jill Amy
Abstract:: The Wanniya-laeto, often referred to as Veddas, are the indigenous people of Sri Lanka. They live primarily in governmental designated areas in the forest with a few Vedda villages on the eastern coastal region. In-depth, semi-structured interviews as well as participant observation were the methods used to access the perceptions...
Resource Type:: Masters Thesis

Elderly women and activewear : their preferences and fitting problems

Creator:: Berman, Laura G.
Abstract:: The purpose of this study was to determine whether women aged 65 and older are wearing sweatshirts and sweatpants for activewear, and, if so, to investigate the types of activities they are worn for, reasons for wearing, feature preferences, and fitting problems. While sweatshirts and sweatpants have been popularly worn...
Resource Type:: Masters Thesis
Full Text:: Activewear Survey 145 Appendix D: General Findings of 374 Subjects & Thank You . . . 148 Appendix E

Just do it : an analysis of cultural factors behind the growth of Nike, Inc.

Creator:: Chen, Roger L.
Abstract:: The success of NIKE, Inc. is deemed miracle by professionals on both Wall Street and Madison Avenue. Research done in the past tends to credit the growth of NIKE, Inc. to its marketing strategies. By placing the achievement of the company in the postmodern context, this study analyzes the cultural...
Resource Type:: Masters Thesis
Full Text:: Bryant and Prof. Leslie Burns from the AIHM Department. Just to name a few. I'm truly in their debt in

Recognizing individual potters in historic Oregon sites : a visual and chemical analysis of early Oregon redware

Creator:: Peterson, Ella M.
Abstract:: This paper discusses research concerning redware vessel sherds found in an archaeological excavation at Oregon's historic Champoeg State Park, and comparative artifacts from four known Oregon and Washington late nineteenth pottery production sites. Visual and Instrumental Nuclear Activation Analysis comparison studies were conducted on samples from each site. The New...
Resource Type:: Masters Thesis
Full Text:: ……………………………………………… 84 13. Vessel E……………………………………………… 85 14. Vessel F……………………………………………… 88 15. Vessel G

Caution! High Water: A Historical Archaeological Investigation of the Champoeg Townsite (ORMA26) after the 1861 Flood

Creator:: Hill, Cayla L.
Abstract:: The Champoeg townsite first developed due to its ideal settlement and trade location within the Willamette Valley, becoming the ‘legal birthplace of Oregon’ in 1843. However, by 1860 Champoeg’s significance had begun to decline, and in December of 1861 a devastating flood wiped out the townsite. Archaeological excavations took place...
Resource Type:: Dissertation

ScholarsArchive@OSU

When More Is Less : Consumer Attitude Formation When Facing Choice Overload In Apparel E-Commerce

The projection of self versus perception of self : comparison of the meaning of clothing intended by the wearer and perceived by others

National culture and clothing values : a cross-national study of Taiwan and United States consumers

Her choice : identity formation and dress among Iranian, Muslim women living in the United States

The consumption and design process of handcrafters : theoretical implications

Perceptions of mental health and mental illness among the Wanniya-laeto of Sri Lanka

Elderly women and activewear : their preferences and fitting problems

Just do it : an analysis of cultural factors behind the growth of Nike, Inc.

Recognizing individual potters in historic Oregon sites : a visual and chemical analysis of early Oregon redware

Caution! High Water: A Historical Archaeological Investigation of the Champoeg Townsite (ORMA26) after the 1861 Flood

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