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Filtering by: Committee Member Koenig, Hal Committee Member Pedersen, Elaine

When More Is Less : Consumer Attitude Formation When Facing Choice Overload In Apparel E-Commerce

Creator:

Tung, Tsun-Yin

Abstract:

This study proposed a theoretical model of choice overload and empirically examined the model in the context of online apparel shopping. The purpose of the study was to investigate how the number of choices and product presentation formats influenced consumers’ online apparel shopping experience as well as how the formed...

Resource Type:

Dissertation

Full Text:

Dr. Hal Koenig. Leslie, thank you for the support, advice, as well as mentorship that helped me
National culture and clothing values : a cross-national study of Taiwan and United States consumers

Creator:

Hsu, Hsiu-Ju

Abstract:

According to Blackwell, Miniard, and Engel (2001), "[c]ulture has a profound effect on why and how people buy and consume products and services" (p. 320). In the present study, Hofstede's classifications of national culture are used as a framework to examine the relationships among long-term orientation national culture (Taiwan and...

Resource Type:

Dissertation

Full Text:

thanks and appreciation to my committee members. I want to thank Dr. Hal F. Koenig, Dr. Elaine Pedersen