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Purchasing and consumption behaviors, attitudes, opinions and expectations of Taiwanese urbanites toward cheese

Creator:

Tsai, I-Min

Abstract:

A focus group interview consisting of 25 international Taiwanese students and a consumer survey in which 793 native Taiwanese urbanites participated were conducted. Both studies investigated the purchasing and consumption behaviors, attitudes, opinions and expectations of Taiwanese people toward cheese. The focus group results provided good predictions and explanations of...

Resource Type:

Masters Thesis