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Filtering by: Subject Performance -- Cross-cultural studies Remove constraint Subject: Performance -- Cross-cultural studies Committee Member Pereira, Cliff Remove constraint Committee Member: Pereira, Cliff

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  • Cross-cultural sweetness preferences for a sports drink

    Creator:
    Chung, Seo-Jin
    Abstract:
    Asian countries have become one of the largest export markets for US food developers during the past decade. Understanding consumer expectations and needs in a cross-cultural framework has gained importance for new products to succeed in the international markets. A sports-drink, which is a functional drink for athletes, has been...
    Resource Type:
    Masters Thesis
    Full Text:
    objective of this study was to investigate cross-cultural consumer acceptance and fundamental factors

  • A simulation tool for evaluating sensory data analysis methods

    Creator:
    Naini, Shuo
    Abstract:
    In cross-cultural studies, respondents from specific cultures may have different product preferences and scale usage. Combining data from different cultures will result in departures from the basic assumptions of analysis of variance (ANOVA) and loss of power in testing capability of finding product and culture differences. However, the result of...
    Resource Type:
    Masters Thesis
    Full Text:
    evaluate the robustness and testing power of ANOVA under different cross-cultural situations. The study