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Filtering by: Committee Member Reimer, Jeffrey Creator Jacobson, Drew

Vote With Your Dollar – Assessing the effectiveness of consumer activism at influencing corporate responsibility

Creator:

Jacobson, Drew

Abstract:

This paper seeks to assess the merits of “Vote With Your Dollar” (VWYD) strategies for consumer and investor activism as a model for changing corporate behavior. A novel framework was constructed to group VWYD strategies and campaigns under shared attributes. To assess one such group, the boycott, the research gathered...

Resource Type:

Honors College Thesis