Index Catalog // ScholarsArchive@OSU

Start Over

Filtering by: Creator Sward, Mary Ann Committee Member Rosenberger, Nancy Decade 2000-2009

Of stereotypes and strategies : emic perspectives of shopping in a television servicescape

Creator:

Harris, Mackenzie Moore

Abstract:

Culturally based stereotypes are a pervasive force behind quick judgments about behavior, intent, and beliefs which allow individuals to interact efficiently to meet their own goals. Gender stereotypes are present in marketing media and servicescapes, where they define the behavior, needs, and wants of shoppers. The literature on consumer behavior...

Resource Type:

Masters Thesis

Full Text:

idea of the servicescape was first developed by Mary J0 Bitner (1992) in an attempt to understand "the
Is "Smart Growth" smart? : health effects of urban renewal in Portland, Oregon

Creator:

Buerger, Catherine F.

Abstract:

This thesis examines the impact of urban renewal on individual health, specifically focusing on an urban planning model called Smart Growth that is being used in Portland, Oregon. Findings are based on qualitative and quantitative analyses of interview and survey data from study participants living in a community where renewal...

Resource Type:

Masters Thesis