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Filtering by: Creator Orell, Bernard Leo Committee Member Smith, Court Decade 2000-2009

Advertising strategy and anthropology : a focused look at consumers and their organizing devices

Creator:

Whiddon, Jeremiah J.

Abstract:

This thesis was designed and written with advertising stakeholders in mind. The aim of my thesis is to illustrate how listening to and understanding the behavior and voices of consumers from the perspective of a trained anthropologist can improve advertising strategies. My instruments for conducting this research include an in-depth...

Resource Type:

Masters Thesis

Full Text:

technique is called "snowball sampling" (Bernard 1994: 97). E:1 The interviews One-on-one semi
The great fires : Indian burning and catastrophic forest fire patterns of the Oregon Coast Range, 1491-1951

Creator:

Zybach, Bob

Abstract:

The purpose of this study is to examine the relationship between land management practices of Indian communities prior to contact with Europeans and the nature or character of subsequent catastrophic forest fires in the Oregon Coast Range. The research focus is spatial and temporal patterns of Indian burning across the...

Resource Type:

Dissertation

Full Text:

and Watersheds Project, Inc., Bernard Bormann of the USDA Pacific Northwest Forest and Experiment