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  • An analysis of consumer response to environmentally certified, ecolabeled forest products

    Creator:
    Anderson, Roy Carl
    Abstract:
    Historically, researchers have used surveys, focus groups, and anecdotal evidence to evaluate consumer response to environmentally certified, ecolabeled forest products. These methods generally measure consumer attitudes toward certified forest products. Since the strength of the correlation between attitudes and behavior has long been questioned, consumer response to certified forest products...
    Resource Type:
    Dissertation
    Full Text:
    ACKNOWLEDGEMENTS The author is sincerely appreciative of the following people: Dr. Eric Hansen for his guidance