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Filtering by: Creator Durant, John Remove constraint Creator: Durant, John Creator Campista, Joshua, I. Remove constraint Creator: Campista, Joshua, I. Resource Type Masters Thesis Remove constraint Resource Type: Masters Thesis

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  • The Effect of Affect: A Close Reading of LeBron James’ Athlete Activism

    Creator:
    Campista, Joshua, I.
    Abstract:
    The purpose of this thesis is to argue that LeBron James’ expressions of activism are, in many ways, perceived as insincere, hypocritical or disingenuous to his followers on the social media platform Twitter. Using the theoretical framework of Affect Theory and Plutchik’s wheel of emotions, a close reading was conducted...
    Resource Type:
    Masters Thesis
    Full Text:
    James provided critical commentary of Donald Trump with Kevin Durant and Cari Champion on a segment of