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Filtering by: Committee Member Peachey, Ronald E. Remove constraint Committee Member: Peachey, Ronald E. Creator Chung, Seo Jin Remove constraint Creator: Chung, Seo Jin

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  • Cross-cultural sweetness preferences for a sports drink

    Creator:
    Chung, Seo-Jin
    Abstract:
    Asian countries have become one of the largest export markets for US food developers during the past decade. Understanding consumer expectations and needs in a cross-cultural framework has gained importance for new products to succeed in the international markets. A sports-drink, which is a functional drink for athletes, has been...
    Resource Type:
    Masters Thesis
    Full Text:
    advice in Statistics, Dr. Ronald E. Wrolstad and Dr. Shoichi Kimura for their devotion and comments on