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Filtering by: Subject Women consumers -- Decision making Remove constraint Subject: Women consumers -- Decision making Creator Gaal, Brigitte D. Remove constraint Creator: Gaal, Brigitte D.

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  • Apparel descriptions in catalogs and perceived risk associated with catalog purchases

    Creator:
    Gaal, Brigitte D.
    Abstract:
    The increasing popularity of catalog shopping has prompted many retailers to enter the market. Consequently, competition among catalog retailers has escalated. To maintain or expand their customer bases, catalog retailers must now find better ways to serve consumers. Many consumers are apprehensive to shop for apparel via catalog because they...
    Resource Type:
    Masters Thesis
    Full Text:
    Definitions 11 2. REVIEW OF LITERATURE 13 Consumer Purchase Decision Making 13 Need Recognition 15