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Filtering by: Creator Toms, Ralph Marvin Remove constraint Creator: Toms, Ralph Marvin Creator Hennessy, Karen E. Remove constraint Creator: Hennessy, Karen E. Degree Name Master of Arts (M.A.) Remove constraint Degree Name: Master of Arts (M.A.)

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  • The effect of music in fashion video advertisements on attitude toward apparel brand

    Creator:
    Hennessy, Karen E.
    Abstract:
    Products as diverse as soda-pop, fashion and automobiles are selling to the tunes of classic and current pop and rock music. The combination of MTV (Music Television), the latest audio-visual technology, and the replacement of movie stars by rock stars as the idols of contemporary youth (Beckett, 1985; Hartman, 1987),...
    Resource Type:
    Masters Thesis
    Full Text:
    ; especially songs that remind people of certain times in their lives. And a song such as Marvin Gaye's Motown