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Filtering by: Keyword choice Creator Huynh, Mai Thi Xuan

Factors Affecting the Decision Process of Catfish Consumers: An Empirical Study in the Two Biggest Cities in Vietnam

Creator:

Huynh, Mai Thi Xuan and Myrland, Oystein

Abstract:

The consumption of catfish in Vietnam has not grown enough to match their increased production. The objective of this study is to explore the factors that influence the decision process of catfish consumers in Vietnam. The findings provide information for the Vietnamese catfish industry to better attract more domestic consumers...

Resource Type:

Research Paper

Full Text:

significantly influence the decision-making process. Key words catfish, decision process, consumer choice