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Filtering by: Keyword salmon - canned - marketing Remove constraint Keyword: salmon - canned - marketing Creator Monfort, Marie Christine Remove constraint Creator: Monfort, Marie Christine

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  • Adding Value to Salmon Helps Capturing Market Shares

    Creator:
    Monfort, Marie Christine
    Abstract:
    France is Europe's largest market for salmon, close to saturation for traditional products but open to opportunities for differentiated items. Over the last ten years, the supply of salmon-based products has moved from basic items to more sophisticated ones. Processing is one way of turning the product into what consumers...
    Resource Type:
    Research Paper
    Full Text:
    . Keywords: Salmon, adding value, marketing, French Market, market shares, innovation INTRODUCTION