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Multidisciplinary Perspectives on an Emergent Fish Product: The Tank of British Tilapia

Creator:

Young, James A., Grady, Kathleen, Little, David, Watterson, Andrew, and Murray, Francis

Abstract:

This paper presents the interim results of an ongoing research project funded by the 'Research Councils UK' Rural Economy Land Use programme. The project has a multi-disciplinary perspective on the potential production and marketing of tilapia as a niche product under a diversification strategy for UK arable and dairy farmers;...

Resource Type:

Research Paper

Full Text:

market potential. Ethnic, green and other consumer segments are identified within the at-home market
Diversification into the UK Market for Locally Produced Tilapia

Creator:

Young, James A., Little, David C., Watterson, Andrew, Murray, Francis, Boyd, Kathleen, Leschen, William, Ferguson, Pauline, and Kodithuwakku, Sarath

Abstract:

This paper is focussed upon the marketing implications and adoption responses from a 3 years multidisciplinary Research Councils UK project which has examined the prospects for UK (agricultural) farmers to diversify into production of warm-water tilapia. The proposed production process and product characteristics abound with green credentials, consistent with emergent...

Resource Type:

Research Paper

Full Text:

ascertained the wider market characteristics primary research was undertaken through consumer focus groups