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Filtering by: Subject Women in mass media Remove constraint Subject: Women in mass media Creator Perry, Rodney C. Remove constraint Creator: Perry, Rodney C.

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  • Resisting Society’s Influence: Selling Sex in Women’s Professional Sports

    Creator:
    Perry, Rodney C.
    Abstract:
    Title IX's passage into law in 1972 set women’s sports on a course toward gender equity with men's sports at the scholastic and collegiate levels, leading to a definitive growth in women’s professional leagues, corresponding athlete salaries, and athletic marketing and promotional prospects. However, disparities currently exist in the availability...
    Resource Type:
    Masters Thesis
    Full Text:
    , 2008; Shugart, 2003). 14 Edward Kian (2007) argues that mass media assist in maintaining