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Filtering by: Creator Santiago, José L. Creator Santiago, Jose L. Subject Aquaculture -- Economic aspects

The Creation of Shared Value by Exploiting Synergies of Marketing Tools in Seafood

Creator:

Chapela, Rosa, Santiago, José L., and Fernandez, Mercedes M.

Abstract:

The concept of shared value has been defined by Porter and Cramer as those policies and operating practices that enhance the competitiveness of a company while simultaneously advancing the economic and social conditions in the communities in which it operates. This concept guides a coordinated process of stakeholders' engagement to...

Resource Type:

Presentation
Trout, Seabass and Seabream Value Chains. An Overview of South Europe

Creator:

Mora, Cristina, Sogari, Giovanni, Valle, Paul S., Santiago, José L., and Taskov, Dimitar

Abstract:

Farmed fish products in Europe are mainly addressed to the market of live and fresh whole fishes. Only for the trout sector, due to their vertical integration, is it common to process/transform the fish, offering a wider range of products to final consumers. One key factor that makes the supply...

Resource Type:

Presentation

Full Text:

SOUTH EUROPE Cristina Mora, José L. Santiago, Giovanni Sogari, Paul S. Valle, Dimitar Taskov (Ref. n