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Filtering by: Creator Scholderer, Joachim Creator Olsen, Svein Ottar

Cross Cultural Differences in Fish Consumption: The SEAFOODplus Consumer Survey in Five European Countries

Creator:

Honkanen, Pirjo, Toften, Kjell, Olsen, Svein Ottar, Pieniak, Zuzanna, Verbeke, Wim, Brunso, Karen, and Scholderer, Joachim

Abstract:

The objective of this paper is to explore eating and shopping habits related to fish across five European countries. A cross sectional consumer survey was carried out in Belgium, Denmark, Netherlands, Poland, and Spain. A total sample of 4800 consumers was obtained, and the sample was representative within each country...

Resource Type:

Research Paper
Go East: Differences between Poland and Western European Countries in the Motivational Structures Underlying Seafood Consumption

Creator:

Scholderer, Joachim, Brunso, Karen, Olsen, Svein Ottar, Pieniak, Zuzanna, and Verbeke, Wim

Abstract:

Central Europe is an emerging market for seafood products, with rapidly developing opportunities for foreign direct investment and export. Although Poland in particular is widely regarded as a land of opportunity in the seafood business, surprisingly little effort has been made until now to gain a deeper understanding of the...

Resource Type:

Research Paper