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Consumer attitudes toward prescription prices : an investigation and analysis of consumer attitudes toward prescription prices by selected consumer characteristics

Creator:

Searcy, Edmond Lee

Abstract:

The direction and intensity of consumer attitudes toward prescription prices by varying socio-economic positions and age groups were measured by use of the semantic differential technique. The potential relationships between consumer attitudes toward prescription prices and (1) consumer prescription experience, (2) select consumer knowledge, (3) select consumer beliefs, and (4)...

Resource Type:

Masters Thesis