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Creator:: Young, James A., Muir, James F., and Smith, Andrew P.
Abstract:: In developed country markets, the consideration of consumer wants has not been prominent hitherto in aquaculture production decisions. Like capture fisheries aquaculture has been product driven. This supply-side focus reflects an emphasis upon technical solutions to the production and capacity problems of high unit value (HUV) species culture. Whilst this...
Resource Type:: Research Paper
Full Text:: Focus! it's the consumer that counts :new

Creator:: Young, James A., Grady, Kathleen, Little, David, Watterson, Andrew, and Murray, Francis
Abstract:: This paper presents the interim results of an ongoing research project funded by the 'Research Councils UK' Rural Economy Land Use programme. The project has a multi-disciplinary perspective on the potential production and marketing of tilapia as a niche product under a diversification strategy for UK arable and dairy farmers;...
Resource Type:: Research Paper
Full Text:: market potential. Ethnic, green and other consumer segments are identified within the at-home market

Creator:: Young, James A., Little, David C., Watterson, Andrew, Murray, Francis, Boyd, Kathleen, Leschen, William, Ferguson, Pauline, and Kodithuwakku, Sarath
Abstract:: This paper is focussed upon the marketing implications and adoption responses from a 3 years multidisciplinary Research Councils UK project which has examined the prospects for UK (agricultural) farmers to diversify into production of warm-water tilapia. The proposed production process and product characteristics abound with green credentials, consistent with emergent...
Resource Type:: Research Paper
Full Text:: ascertained the wider market characteristics primary research was undertaken through consumer focus groups

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