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Filtering by: Advisor Gallagher, Sally K. Remove constraint Advisor: Gallagher, Sally K. Creator Chang, Eunyoung Remove constraint Creator: Chang, Eunyoung

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  • The mediating role of hedonic shopping value in apparel shopping satisfaction

    Creator:
    Chang, Eunyoung
    Abstract:
    The purpose of the present study was to investigate the moderating role of hedonic shopping value in shopping experience satisfaction in the context of clothing shopping. Hedonic shopping value is an emotional and hedonic appreciation of shopping. According to the existing literature, consumers' hedonic shopping value is associated with several...
    Resource Type:
    Dissertation
    Full Text:
    possible for me to pursue and complete these endeavors. I would like to extend my gratitude to Dr. Sally K