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Filtering by: Creator Gipson, Kay Degree Level Master's

Importance of country-of-origin at point of purchase in women's decisions to purchase sweaters

Creator:

Gipson, Kay

Abstract:

The present study examined the influence of country-of- origin on the apparel purchase decision. One-hundred and eighty-one adult female sweater purchasers were surveyed directly following the purchase of a sweater for personal use in the Portland, Oregon, metropolitan area. The sample consisted of 138 department store shoppers and 43 discount...

Resource Type:

Masters Thesis