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Filtering by: Committee Member Swift, Michele Remove constraint Committee Member: Swift, Michele Creator Gonzalez, Denice Remove constraint Creator: Gonzalez, Denice

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  • The Preference and Willingness to Pay for Clothing Subscription Boxes

    Creator:
    Gonzalez, Denice
    Abstract:
    With the various options available when it comes to online clothing subscription services, there are many attributes that affect an individual's decision to purchase a product or service over another. This results in ultimately affecting the consumers’ preference and willingness to pay for a product and/or service. This paper provides...
    Resource Type:
    Honors College Thesis
    Full Text:
    _____________________________________________________________________ Michele Swift, Committee Member, representing College of Business