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The Relationship Among Perceived Quality, Consumer Satisfaction and Loyalty in the Vietnamese Market for Seafood

Creator:

Huy Ho, Tuu, Olsen, Svein Ottar, and Tri Duong, Thao

Abstract:

The purpose of this study is to discuss, develop and test the relationship among perceived quality performance, consumer satisfaction and two different format of loyalty toward seafood. We frame our discussion with the purpose of drawing together streams from the quality-satisfaction research, loyalty literature, attitude research and from research on...

Resource Type:

Research Paper