Mobile customers are increasingly being tracked and profiled by behavioural advertisers to enhance
delivery of personalized advertising. This type of profiling relies on automated processes that mine databases
containing personally-identifying or anonymous consumer data, and it raises a host of significant concerns about
privacy and data protection. This second article...
Mobile customers are increasingly being tracked and profiled by behavioural advertisers to enhance
delivery of personalized advertising. This type of profiling relies on automated processes that mine databases
containing personally-identifying or anonymous consumer data, and it raises a host of significant concerns about
privacy and data protection. This second article...
Mobile customers are increasingly being tracked and profiled by behavioural advertisers to enhance delivery of personalized advertising. This type of profiling relies on automated processes that mine databases
containing personally-identifying or anonymous consumer data, and it raises a host of significant concerns about
privacy and data protection. This second article...
Mobile customers are being tracked and profiled by behavioural advertisers to be able to send them personalized advertising. This process involves data mining consumer databases containing personally-identifying or anonymous data and it raises a host of important privacy concerns. This article, the first in a two part series on consumer...