Effects of age, period and birth cohort on consumption of fat fish, lean fish and processed fish were estimated based on panel data from the Norwegian Women and Seafood Consumption Study (NOWAC). Cohorts selected for the present analysis were women born between 1951 and 1966. Survey questionnaires were mailed to...
The objective of this paper is to explore eating and shopping habits related to fish across five European countries. A cross sectional consumer survey was carried out in Belgium, Denmark, Netherlands, Poland, and Spain. A total sample of 4800 consumers was obtained, and the sample was representative within each country...
Central Europe is an emerging market for seafood products, with rapidly developing opportunities for foreign direct investment and export. Although Poland in particular is widely regarded as a land of opportunity in the seafood business, surprisingly little effort has been made until now to gain a deeper understanding of the...
Before and after the 3-year generic advertising campaign for fresh fish in Denmark, representative consumer
samples were surveyed with regard to their attitudes towards fresh fish, perceived family norms, availability of fresh fish
in shops, meal preparation skills, intentions to buy fresh fish, and actual consumption frequencies. In the pre-campaign...