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Filtering by: Creator Tuu, Ho Huy Resource Type Other

Satisfaction, Involvement and Loyalty Toward Fish in Vietnam

Creator:

Tuu, Ho Huy, Nguyen, Thi Kim Anh, and Olsen, Svein Ottar

Abstract:

The first purpose of this study is to consider the mediators-involvement and attitudinal loyalty-in the relationship between satisfaction and repurchase loyalty toward fish. In addition, the antecedents of the theory of planned behavior are included to compare the relative role of satisfaction, social norms and perceived behavioral control in forming...

Resource Type:

Other