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Filtering by: Creator Frey, Paul Reheard Decade 1970-1979 Degree Name Master of Arts (M.A.)

Development and rationale for a minimum pollution product trademark which consumers can identify with minimum pollution products

Creator:

Whyte, William James

Abstract:

Note: From here on Minimum Pollution Product and MPP will be used interchangeably. This study was initiated to develop a trademark which could be registered and used for advertising purposes by companies producing and selling products which are minimum pollutants relative to competitive products in the same market. One of...

Resource Type:

Masters Thesis

Full Text:

factual information was the widely read "Population Bomb" by Dr. Paul R. Ehrlich. Ehrlich believed the