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Filtering by: Advisor Koester, Ardis W. Remove constraint Advisor: Koester, Ardis W. Decade 1970-1979 Remove constraint Decade: 1970-1979

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  • Consumers' attitude toward metric conversion for clothing sizes related to selected variables

    Creator:
    McCauley, Lynda Dianne
    Abstract:
    The purpose of the study was to explore the possible acceptance of metric conversion for clothing sizes and sizing standardization by a selected sample of female ready-to-wear clothing consumers. A questionnaire was designed to elicit consumer's positive or negative attitudes toward metric conversion for clothing sizes and sizing standardization. The...
    Resource Type:
    Masters Thesis
    Full Text:
    PrivacyAbstract approved: Ardis W. Koester The purpose of the study was to explore the possible acceptance of

  • Analysis of the fabric salespersons' answers to specific consumer questions

    Creator:
    Davis, Barbara Ann
    Abstract:
    The purpose of this study was to analyze the quality of information fabric salespersons gave in three types of stores to answer five specific consumer questions on aesthetics, fiber content, sewing techniques, amount of fabric needed, and notions and relate these answers to four items of background information: general education,...
    Resource Type:
    Masters Thesis
    Full Text:
    ' ANSWERS TO SPECIFIC CONSUMER QUESTIONS Abstract approved: Redacted for Privacy Ardis W. Koester The