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Filtering by: Creator Dickey-Collas, M. Decade 1990-1999 Degree Field Apparel, Interiors, and Merchandising

Home sewers' and fabric store managers' expectations of fabric store sales personnel's product knowledge, education, and experience

Creator:

Hughes, Heidi P.

Abstract:

Previous research suggests that fabric store customers are not satisfied with the service provided in fabric stores. According to the EBM consumer behavior model (Engle, Blackwell, Miniard, 1986) and Oliver's consumer satisfaction/dissatisfaction model (1981), fabric store customers' dissatisfaction may be a result of their unfulfilled service expectations. The purpose of...

Resource Type:

Masters Thesis
A comparative study of apparel shopping orientations between Asian Americans and Caucasian Americans

Creator:

Ho, Shan-hsin Angie

Abstract:

Very little empirical research has been conducted on Asian Americans as a whole in relation to their consumer behavior, specifically their clothing behavior. A review of literature demonstrated that Asian Americans have been studied from different psychographic and sociological aspects. However, the apparel shopping behavior of this market has received...

Resource Type:

Masters Thesis

Full Text:

than the American group. Chowdhary and Dickey (1988) examined the concept of fashion leadership