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Filtering by: Creator Dickey-Collas, M. Remove constraint Creator: Dickey-Collas, M. Decade 1990-1999 Remove constraint Decade: 1990-1999 Subject Consumer behavior -- United States Remove constraint Subject: Consumer behavior -- United States

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  • Clothing evaluative critieria : a cross-national comparison of Taiwanese and United States consumers

    Creator:
    Hsu, Hsiu-Ju
    Abstract:
    According to Engel, Blackwell, and Miniard (1993), evaluative criteria refer to "the standards and specifications used by consumers to compare different products and brands" (p. 51). Many studies have examined the importance of clothing evaluative criteria used by consumers in their decision making. However, few studies have compared the clothing...
    Resource Type:
    Masters Thesis
    Full Text:
    , 1990; Workman, 1990), suitability (Jenkins & Dickey, 1976), fabric (Jenkins & Dickey, 1976; Eckman

  • Korean and U.S. college women's fashion information seeking

    Creator:
    Kwon, Kyoung-nan
    Abstract:
    The adoption process is an information seeking and information-processing activity (Rogers, 1983,p. 21). Fashion information which consumers receive from various sources directly affects their decision to adopt or reject a style (Sproles, 1979, p. 173). Research has shown that consumers vary in their use of fashion information sources during the...
    Resource Type:
    Masters Thesis
    Full Text:
    process than non-leaders (e.g., Chowdhary & Dickey, 1988; Polegato & Wall, 1980; Summers, 1972). A