Published April 1977. Facts and recommendations in this publication may no longer be valid. Please look for up-to-date information in the OSU Extension Catalog: http://extension.oregonstate.edu/catalog
This study examined graduate international students'
knowledge, attitudes, experiences, practices, and
satisfaction relating to credit cards. Based on the
literature, international students attending U.S. colleges
and universities were considered an important population to
study because of: (1) internationalization of credit cards
and (2) the lack of credit card research on...
Physical appearance is one of the most important cues
that an individual uses in forming an impression of another
person. Researchers have found that perceptions of age are
negatively related to perceptions of physical attractiveness.
Because salespeople are influential in affecting a store's
sales, especially for nondurable goods (Undell, 1972),...
Little empirical research has been conducted on self-gifts
as a phenomenon of consumer behavior. A review of
literature demonstrated that the phenomenon of self-gifts has
been studied from the conceptual aspect, such as self-gift
functions. Yet, our knowledge of self-gifts still remains
limited because many of the determinants of self-gifts...
According to Engel, Blackwell, and Miniard (1993), evaluative criteria refer to
"the standards and specifications used by consumers to compare different products and
brands" (p. 51). Many studies have examined the importance of clothing evaluative
criteria used by consumers in their decision making. However, few studies have compared
the clothing...
A consumer and a trained descriptive panel was utilized to
determine liking ratings and flavor profiles, respectively, for
commercial brands of pre-stirred yogurt. Once the consumer and
descriptive panel data was collected, the data was combined to
determine the interrelationship of these two sets of data and to
determine the...
The purpose of the present study was to investigate
consumer knowledge and attitudes toward consumer education
of college students in secondary teacher education
preparatory programs in Korea.
Specifically, this study was aimed to 1) measure the
degree of consumer knowledge of college students in
secondary teacher education preparatory programs, 2)...
The purpose of the present study was to test the selfconcept
and store image congruency theory with an elderly
population. The self-concept and store image congruency
theory predicts that individuals patronize stores that they
perceive as having an image similar to their own self-concept
(Martineau, 1958). The present study specifically...
The children's apparel industry is a fast-growing
industry in the United States. It is important to determine
what factors are considered as the most important when
parents purchase their pre-school children's clothing. To
gain a better understanding of parent-consumers' purchasing
behavior of pre-school children's apparel, this study
focused on parent-consumers'...