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Filtering by: Decade 2000-2009 Language English [eng] License Attribution-NonCommercial 4.0 (CC BY-NC 4.0) Subject Direct marketing -- United States

Creator:: Burt, Lawrence A. and Wolfley, Blair F.
Abstract:: Managing the financial affairs of a direct marketing operation includes: • Raising capital • Identifying financial objectives and creating plans to achieve them • Budgeting for the future flow of cash receipts and disbursements (cash management) • Controlling the use and distribution of funds • Protecting the operation’s assets Capital...
Resource Type:: Technical Report

ScholarsArchive@OSU