This paper presents the interim results of an ongoing research project funded by the 'Research Councils
UK' Rural Economy Land Use programme. The project has a multi-disciplinary perspective on the
potential production and marketing of tilapia as a niche product under a diversification strategy for UK
arable and dairy farmers;...
This paper is focussed upon the marketing implications and adoption responses from a 3 years multidisciplinary Research Councils UK project which has examined the prospects for UK (agricultural) farmers to diversify into production of warm-water tilapia. The proposed production process and product characteristics abound with green credentials, consistent with emergent...