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Filtering by: Date 1994 Degree Field Applied Anthropology Degree Name Master of Arts (M.A.)

Just do it : an analysis of cultural factors behind the growth of Nike, Inc.

Creator:

Chen, Roger L.

Abstract:

The success of NIKE, Inc. is deemed miracle by professionals on both Wall Street and Madison Avenue. Research done in the past tends to credit the growth of NIKE, Inc. to its marketing strategies. By placing the achievement of the company in the postmodern context, this study analyzes the cultural...

Resource Type:

Masters Thesis
Imagining them, reimagining ourselves : a case study of cultural appropriation and the politics of identity

Creator:

Smith-Nolan, Mary K.

Abstract:

Several popular cultural movements emphasizing indigenous spirituality have arisen in the United States and Europe within the past thirty years. Spiritual discourses attributed to Native Americans, among other groups, are borrowed by Euro-Americans in search of alternatives to dominant ideologies. In such a circumstance, Native Americans become part of a...

Resource Type:

Masters Thesis