This thesis was designed and written with advertising stakeholders in mind. The aim of my thesis is to illustrate how listening to and understanding the behavior and voices of consumers from the perspective of a trained anthropologist can improve advertising strategies. My instruments for conducting this research include an in-depth...
A variety of soil properties have been proposed and tested as potential
indicators of soil quality. This study was conducted in an effort to produce a
standardized soil quality index for systems in Oregon. Soils in both forested and
agricultural systems were sampled in a wide variety of locations, climates,...