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Filtering by: Subject Clothing and dress -- Marketing Remove constraint Subject: Clothing and dress -- Marketing Degree Field Apparel, Interiors, Housing, and Merchandising Remove constraint Degree Field: Apparel, Interiors, Housing, and Merchandising

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  • Apparel descriptions in catalogs and perceived risk associated with catalog purchases

    Creator:
    Gaal, Brigitte D.
    Abstract:
    The increasing popularity of catalog shopping has prompted many retailers to enter the market. Consequently, competition among catalog retailers has escalated. To maintain or expand their customer bases, catalog retailers must now find better ways to serve consumers. Many consumers are apprehensive to shop for apparel via catalog because they...
    Resource Type:
    Masters Thesis
    Full Text:
    , wardrobe planning, and clothing consciousness. However, Shim and Drake (1990) did not find fashion

  • Investigation of clothing cues affecting perceptions of personality characteristics in business settings

    Creator:
    Mills, David B.
    Abstract:
    The purpose of this study was to investigate whether clothing influenced perceptions of personality characteristics often associated with success in business environments. Specifically, the study investigated the effect of clothing on (a) perceptions of task-oriented abilities of employees in a business setting, (b) perceptions of relationship-oriented abilities of employees in...
    Resource Type:
    Masters Thesis
    Full Text:
    Drexler, Associate Professor of Management and Marketing, for their participation and commitment as

  • The mediating role of hedonic shopping value in apparel shopping satisfaction

    Creator:
    Chang, Eunyoung
    Abstract:
    The purpose of the present study was to investigate the moderating role of hedonic shopping value in shopping experience satisfaction in the context of clothing shopping. Hedonic shopping value is an emotional and hedonic appreciation of shopping. According to the existing literature, consumers' hedonic shopping value is associated with several...
    Resource Type:
    Dissertation
    Full Text:
    clothing shopping. Hedonic shopping value is an emotional and hedonic appreciation of shopping. According

  • National culture and clothing values : a cross-national study of Taiwan and United States consumers

    Creator:
    Hsu, Hsiu-Ju
    Abstract:
    According to Blackwell, Miniard, and Engel (2001), "[c]ulture has a profound effect on why and how people buy and consume products and services" (p. 320). In the present study, Hofstede's classifications of national culture are used as a framework to examine the relationships among long-term orientation national culture (Taiwan and...
    Resource Type:
    Dissertation
    Full Text:
    , 2003. Title: National Culture and Clothing Values: A Cross-national Study of Taiwan and United States

  • Clothing evaluative critieria : a cross-national comparison of Taiwanese and United States consumers

    Creator:
    Hsu, Hsiu-Ju
    Abstract:
    According to Engel, Blackwell, and Miniard (1993), evaluative criteria refer to "the standards and specifications used by consumers to compare different products and brands" (p. 51). Many studies have examined the importance of clothing evaluative criteria used by consumers in their decision making. However, few studies have compared the clothing...
    Resource Type:
    Masters Thesis
    Full Text:
    : Clothing Evaluative Criteria: A Cross-national Comparison of Taiwanese and United States Consumers