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Filtering by: Subject Plastics in building Degree Field Apparel, Interiors, Housing, and Merchandising

The effect of the color scheme of a bank interior on subjects' evaluations of the bank and its employees

Creator:

Sferi, Rahma

Abstract:

Previous research suggested that unlike marketing goods, marketing services required manipulating the physical environment as well as price, promotion, production, and place. This indicates a role for interior design in the marketing strategy of a service business. Research also indicated that little was known about the effect of the different...

Resource Type:

Masters Thesis

Full Text:

was larger because it was located in the tallest building in town (Wafford, Preddy, & Gup, 1982). An